Oh nice! That makes sense. I never thought that poorly of Helium, but in recent years, it definitely wasn't a site that I heard that much great about any more. People who had been there for many years still spoke highly of it, but only as residual income. It's good to see it's coming back around as a serious site again, though. Maybe I'll jump in on it this time around.
As well as being a regular writer on Helium I am Channel Manager for the William Shakespeare channel and a Helium Editor. Since the New Year, all the Editors have been tasked with getting rid of everything that is bad about Helium - very short articles that are little more than statements, poorly written stuff, and articles that are peppered with inappropriate capitals or exclamation points, personal rants that are written under knowledge-based artcle titles. Writers who have just dropped a few indifferent articles before clearing off elsewhere are seeing their articles deleted and their accounts closed.
The good thing about this is that many of the writers - myself included - are checking through their own older articles and either editing them to bring them up to standard or requesting deletions when editing is out of the question. All writers improve over time, and if anyone goes back 5 years, they'll see room for improvement in their eariler stuff. I know I did.
I'm not a cheerleader for Helium, and there's nothing in this for me, but they are definitely aiming to be a serious player in online publishing. It's a good site to get in with if you're serious about your writing and are particular who you associate with in the online publishing world.